Residence Tyrshova corporate identity

Overview   Process  

Problem: Develop a corporate identity package.

Residence Tyrshova is a new residential neighborhood in Karlovy Vary, located close to a forest and downtown. Its modern low-rise houses are welcoming people who wish to settle in a European spa city with rich history.


Lines on the sign represent key elements: forest, waters, and home castle


The basic logo is restrained gold. Various occasions may use its brighter, more colorful versions.

Besides Russian, there are logos in Czech, German and English


Release date: July 10 2009

Cast:

art director
Artemy Lebedev
designer
Andrey Zubrilov
technical designers
Natalya Antsiferova
Tatyana Pavlova
Aleksandr Smetanka
type designer
Elena Novoselova
photographer
Anna Ponomareva
package designer
Svetlana Gvozdeva
imposers
Iskander Mukhamadeev
Zhdan Filippov
translator
Galina Kim
editor
Tatyana Devaeva
manager
Aleksey Luri


Residence Tyrshova documents are designed to please the eye.

Bright colors, corporate geometric design, and the shield shape


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Newcomers will appreciate these corporate gifts.


Cheers to the new home with housewarming party drinks of any kind, be it soda, beer, wine or other



Tape measure makes a handy key chain



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