ARTLEBEDEV
  • Graphic design
  • Corporate identity for Respublika trade center and residential estate

    Overview   Process  

    Task: to come up with a name and corporate identity for a real estate development project.

    Respublika is a trade center and a nearby residential estate currently under construction in Kiev. The center will house a grocery supermarket, a furniture quarter, fashion stores and various entertainment facilities. The name, slogan and all elements of the corporate identity for the center were created at the studio.

    The logo: simple and clean

    The logo comes in two variants.

    The solid version

    Release date: June 08 2012

    Cast:

    art director
    Artemy Lebedev
    designers
    Aleksandr Tregub
    Andrey Selimov
    type designer
    Taisiya Lushenko
    chief typesetter
    Iskander Mukhamadeev
    editor
    Ekaterina Kasimova
    project managers
    Aleksandr Solonko
    Gleb Petrov

    The studio wishes to thank Victoria Andreevskaya, Marina Ivleva and Anna Popruga

    Corporate colors of Respublika are mustard yellow, purple, black and white.

    The flags are placed throughout the entire territory of the complex
    Facade design

    Trade center navigation system is simple and clear. It is easy to see where to go and for how long.

    Auchan is the closest

    Advertising materials make use of bright images and cheerful themes.

    On a billboard

    Printed advertising

    Cutouts and stickers on corporate documents match the shape of the logo.

    Business papers

    The design of business cards is more laconic and uses graphics and thoughts about happiness.

    Everyone’s happiness is unique

    A set of corporate souvenirs was also developed.

    Recognizable pins

    The brand book provides detailed information on the correct use of the elements of the corporate identity.

    Openings about everything


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