Corporate identity for Respublika trade center and residential estate

Overview   Process  

Task: to come up with a name and corporate identity for a real estate development project.

Respublika is a trade center and a nearby residential estate currently under construction in Kiev. The center will house a grocery supermarket, a furniture quarter, fashion stores and various entertainment facilities. The name, slogan and all elements of the corporate identity for the center were created at the studio.

The logo: simple and clean

The logo comes in two variants.

The solid version

Release date: June 08 2012

Cast:

art director
Artemy Lebedev
designers
Aleksandr Tregub
Andrey Selimov
type designer
Taisiya Lushenko
chief typesetter
Iskander Mukhamadeev
editor
Ekaterina Kasimova
project managers
Aleksandr Solonko
Gleb Petrov

The studio wishes to thank Victoria Andreevskaya, Marina Ivleva and Anna Popruga

Corporate colors of Respublika are mustard yellow, purple, black and white.

The flags are placed throughout the entire territory of the complex
Facade design

Trade center navigation system is simple and clear. It is easy to see where to go and for how long.

Auchan is the closest

Advertising materials make use of bright images and cheerful themes.

On a billboard

Printed advertising

Cutouts and stickers on corporate documents match the shape of the logo.

Business papers

The design of business cards is more laconic and uses graphics and thoughts about happiness.

Everyone’s happiness is unique

A set of corporate souvenirs was also developed.

Recognizable pins

The brand book provides detailed information on the correct use of the elements of the corporate identity.

Openings about everything



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