The making of the Russian Boxer logo

Overview• Process

Client: We will be producing combat sports equipment (boxing gloves, helmets and other body armor). Our product range will grow and expand to other martial arts such as MMA, kickboxing, etc. We will introduce punching bags and other leather gear. We expect the logo to be related to boxing and designed in a Russian style. We are just starting out so don’t have too many ideas.

Trying to go without a symbol, but putting a boxing glove inside an S in one of the designs.

The art director chooses 4-2.

Drawing a set of digits for the logo for use in glove sizes and putting together a typeface.

Reducing contrast.

Adjusting the vector and preparing the announcement.