The making of the Russian North identity

Brainstorming ideas for brand name and preparing the presentation.

All goes to reject pile. Coming up with a brand new list.

Extending the list farther.

And farther.

Trying to visualize ideas on a bottle.

Working with the name.

Finding out, there will be three types of vodka, instead of one. Getting busy with the wording.

Designing the labels.

Time to change the whole geometry of the label. Typesetting and color-testing start all over.