S7 Airlines lunchbox

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Problem: Design the box itself and everything that’s put inside it (except sandwiches).

Design of all packages matches the content—no guessing as to what’s inside.

Having done well in flight tests, the lunchboxes are now given to S7 Airlines (former Siberia) passengers.


Empty lunchbox. The bottom is covered with grass covered with a table-cloth that can be seen through the plate and cutlery silhouettes

In the lunchbox, passengers will discover, among other things:


Cleansing tissue


Sugar


Salt


Pepper


Toothpicks


A spoon, a fork, a knife


Paper napkin

Just one side-effect has been reported: some passengers have their meals without salt, drink sugarless tea, and don’t wipe their hands clean because they keep the packages unopened, stashing them away.

Release date: May 24 2006

Cast:

art director
Artemy Lebedev
designer
Daniil Sergeev
photographer
Anna Ponomareva
baha
Aleksandr Romanovsky
manager
Evgenia Mironova





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