Siberia Airlines has changed its name to S7, shedding the old corporate identity and repainting its jets lime green. Additionally, the airline has embraced new values: utility, brightness, affability.
The A1 poster shows that employees attitude towards their company has grown from appreciation to love.
A cracking slogan based on proposed variants was coined by S7.
The shooting session was held at the Domodedovo airport.
Release date: November 29 2005
Art. Lebedev Studio would like to thank Sergey Yasnetsky for his help in organizing the shooting session
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