Samsung advertising campaign “Come on, Oven, Turn Yourself into a Vacuum Cleaner!”

Problem: Give every buyer of a Samsung microwave oven a crossword, and then a vacuum cleaner.

Every buyer of a microwave oven gets a gorgeous crossword. Those who solve the crossword have a chance to win a bigger prize—a Samsung vacuum cleaner. Samsung has stashed away one hundred vacuum cleaners.


Poster

Release date: March 01 2006

Cast:

art director
designers
copywriter
editor
baha
manager

The culinary crossword was built in the studio

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