Samsung “Yin and Yang” promotion campaign

[The work is in the museum]

Problem: Think up a contest for the sharp-eyed.

Samsung contest “Yin and Yang” is held on February 20–26 and February 27–March 5, with one winner for each of the two stages. The participants are challenged to find a Samsung phone in the photo and guess the model.


The phone is hidden behind the masks and other objects

The person who completes the task the fastest gets a free dinner at a restaurant. Another five best players are awarded favors with Samsung Fun Club insignia.

The website was ordered by Samsung Electronics Ukrainian representative office.

Release date: February 23 2006

Cast:

art director
Artemy Lebedev
designer
Oksana Tumenyuk-Malashenko
penman
Zakhar Yaschin
technologists
Stepan Sukharyna Nikolay Zavada
editor
Aleksandr Nosikov
manager
Maksim Stupenko



Share this page:


© 1995–2017 Art. Lebedev Studio