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The Making of The Sign in Rubtsovsk

Overview   Process   Real Life  

Choosing the color.

sign rubtsovsk process 01

Art director: Check all the signs to see what colors haven’t been used yet.

Designer: We ran out of the spectrum colors with only different shades of the same left. All that’s left on the RAL color chart is some hideous grayish-browns.

Art director: Just pick any new color. Army Green even.

sign rubtsovsk process 02

Art director: Yeah, not bad. But why isn't the center point aligned?

sign rubtsovsk process 03

The Sign at the shop.

sign rubtsovsk process 04

Installation of The Sign.

sign rubtsovsk process 05

The grand opening ceremony.

sign rubtsovsk process 06

Order a design...