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The making of the Sign in Strezhevoy
Getting the installation approval from the mayor.
That’s what the city’s coat of arms looks like.
Art director: That doesn’t look beautiful at all.
Maybe with a pine cone?
Art director: It might work, but you seem to favor hardcore backgrounds too much. The text must be read easily.
Muting the colors to increase legibility.
The art director chooses draft number 7 as it looks warmer. But the purple color needs to be toned down a bit more.
Art director: OK.
The client asks to replace the pine cone with animals: chipmunks, bears, foxes.
Art director: The second one is OK.
The illustrator helps draw the animals.
Art director: OK.
The sign in the shop.
Installation.
