Logo   Billboards  

The making of the Sky Park billboards

Overview   Process  

Starting with the corporate billboard. We need to tell people about the changes: last year Sky Park started to sell clothes of major European brands. Before that, you had to go abroad to catch a glimpse of European fashion, now it is closer and more affordable.

sky park billboard process 01

Making sketches.

sky park billboard process 02

Developing another concept. Focusing on the changes: the shopping center got a makeover, changed the name, the logo and the style of addressing customers. Coming up with the slogan “Changing for you.” Let’s go.

sky park billboard process 03

Together with the client, choosing the Paris concept. Laying aside the Vermeer girl, she’ll come into play later.

Deciding on the style and making a first approach.

sky park billboard process 04

Adding people, watercoloring.

sky park billboard process 05

The tower, SkyPark and Vinnitsia got lost behind all these details. We need fresh air.

sky park billboard process 06

Done. Moving on to the spring/summer collections billboard. Collecting ideas.

sky park billboard process 07
sky park billboard process 08

Recalling the dressed-up painting. The client wants to use it.

sky park billboard process 09

Looking up better-known paintings. Deciding upon Portrait of an Unknown Woman by Ivan Kramskoy and The Birth of Venus by Sando Botticelli.

sky park billboard process 10
sky park billboard process 11

Liking the Unknown Woman better, so opting for it. Buying a floral blouse, taking pictures of a model, putting the picture together.

sky park billboard process 12

Changing the tattoo, adding a piercing, brushing up the details, and sending the picture to print.


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