• Graphic design
  • Sparta condoms corporate identity

    Overview   Process  

    Task: to develop a corporate identity for condoms.

    Sparta is a brand of condoms produced by Styl Farma. Logo, packaging and graphic instructions for the condoms were developed at the studio.

    In line with Greek traditions

    Release date: May 23 2014

    Cast:

    art director
    Artemy Lebedev
    designer
    Evgeny Zorin
    technical designer
    Lelya Le
    type designer
    Ksenia Erulevich
    illustrator
    Masha Menshikova
    copywriter
    Aleksandr Shtefanets
    editor
    Anna Martinevskaya
    project managers
    Irina Ostasheva
    Anna Kovalevskaya

    The corporate identity reflects the heroic brand name: the logo is inspired by Ancient Greek inscriptions and the packaging is decorated with muscle figures resembling images of Olympians on amphorae.

    A beautiful and brave athlete on the packaging is hurrying to a date

    The Sparta brand includes three types of condoms distinguished by different but equally charming characters and bright colors.

    Classicribbed and ultra thin 

    Condoms are packaged in boxes of three or twelve with an instruction sheet in each box.

    The instructions
     


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