Sparta condoms corporate identity

Overview   Process  

Task: to develop a corporate identity for condoms.

Sparta is a brand of condoms produced by Styl Farma. Logo, packaging and graphic instructions for the condoms were developed at the studio.

In line with Greek traditions

Release date: May 23 2014

Cast:

art director
Artemy Lebedev
designer
Evgeny Zorin
technical designer
Olga Le
type designer
Ksenia Erulevich
illustrator
Masha Menshikova
copywriter
Aleksandr Shtefanets
editor
Anna Martinevskaya
project managers
Irina Ostasheva
Anna Kovalevskaya

The corporate identity reflects the heroic brand name: the logo is inspired by Ancient Greek inscriptions and the packaging is decorated with muscle figures resembling images of Olympians on amphorae.

A beautiful and brave athlete on the packaging is hurrying to a date

The Sparta brand includes three types of condoms distinguished by different but equally charming characters and bright colors.

Classicribbed and ultra thin 

Condoms are packaged in boxes of three or twelve with an instruction sheet in each box.

The instructions
 



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