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Saint Petersburg advertising

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Task: to develop Saint Petersburg advertising addressed to foreign tourists.

A series of posters explaining the typically Russian ideas to foreign visitors is used to advertise Saint Petersburg in world’s largest airports.

Cultural capital

Release date: January 21 2015


art director
Artemy Lebedev
Evgeny Zorin
Tatyana Devaeva
Aleksandr Petrosyan
chief typesetter
Iskander Mukhamadeev
Viktoria Bocharova
project manager
Olga Kallaur
The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project

A universal phrase was created at the studio which, when matched with a suitable word, creates an apt slogan.

We’re going to Saint Petersburg!
On Russian soul
Saint Petersburg attracts

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