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Saint Petersburg advertising

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Task: to develop Saint Petersburg advertising addressed to foreign tourists.

A series of posters explaining the typically Russian ideas to foreign visitors is used to advertise Saint Petersburg in world’s largest airports.


Cultural capital

Release date: January 21 2015

Cast:

art director
Artemy Lebedev
designer
Evgeny Zorin
copywriter
Tatyana Devaeva
photographer
Aleksandr Petrosyan
chief typesetter
Iskander Mukhamadeev
typesetter
Viktoria Bocharova
project manager
Olga Kallaur
The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project

A universal phrase was created at the studio which, when matched with a suitable word, creates an apt slogan.

We’re going to Saint Petersburg!
 
On Russian soul
 
Saint Petersburg attracts
 



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