The making of the Saint Petersburg advertising

Saint Petersburg is hardly the first city in Russia in many respects, but that doesn’t matter because it’s really cool and everyone knows that.

Saint Petersburg is so diverse and exciting that you don’t have to go anywhere else.

Odd Russian words—OK.

Coming up with a layout.

Choosing photographs for banners of different formats from Alexander Petrosyan’s website.

The client asks us not to limit ourselves with church domes and angels.

Finalizing the layouts and sending to Tokyo, Milan, Amsterdam and Frankfurt.