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International In Russia

Saint Petersburg advertising in Russian cities

• OverviewProcess
Task:
to develop advertising campaign materials.

To attract visitors to Saint Petersburg from all across Russia, the city’s Committee for Tourism Development requested the studio to create a series of advertising posters centered around the deepest emotions evoked by the unforgettable beauty of the city.

Saint Petersburg needs special words

Arriving at a new place, tourists hurry to share their impressions by posting pictures with hashtags on social networks. Visitors’ sincere admiration of the country’s cultural capital goes beyond cliché phrases and calls to their poetic side. The posters use refined hashtags to convey bright emotions of people who see the banks of Neva, walk Saint Petersburg prospects and feel the city’s indescribable atmosphere for the first time.

Advertising posters were installed in Voronezh, Kazan, Perm, Samara, Ufa and Chelyabinsk.

Russia is charmed

art director

  • Artemy Lebedev

copywriter and designer

  • Tatyana Devaeva

designer

  • Dmitry Frolov

secret advisors

  • Evgeny Zorin
  • Katerina Andreeva

translator

  • Tatiana Kozlova

editor

  • Anna Vatrikovskaya

senior project manager

  • Olga Kallaur

project managers

  • Diana Novozhenina
  • Aleksandr Minakov