Identity Catalog Website

Spetskabel logo and corporate identity

• OverviewProcess
to create a memorable corporate identity for a cable manufacturing company.

Since 1997, Spetskabel has been researching and manufacturing cables at their own research and testing facilities. A proud corporate identity was created for the company at the studio.

Primary Russian version of the logo

The sign features a cable cutaway in the shape of the letter С. The expressive illustration is supported by the steady caption.

Monochrome horizontal English version

The logo became a basis for unusual corporate graphics. Recognizable elements can be freely combined and implemented in various graphic techniques.

Together, the logo and the graphics create a solid yet dynamic corporate identity.

Business documents

Rules for the use of the logo, colors, typefaces and graphic elements as well as recommendations on the design of documents and souvenirs are given in the style guide.

Opening on the use of the logo

Spetskabel colors

Effective graphic styles and specifics of the company’s products open endless possibilities for the design of souvenir products.

artistic director

  • Artemy Lebedev

art director

  • Ludwig Bistronovsky


  • Vasily Dubovoy

designer and typesetter

  • Andrey Ushnurtsev

chief typesetter

  • Iskander Mukhamadeev

type designer

  • Taisiya Lushenko


  • Anna Potapkina

project managers

  • Svetlana Kost
  • Yulya Nikolaeva