Sputnik logo and corporate identity

Overview   Process  

Task: to develop a logo and a corporate identity for a vital medical device.

Sputnik is the first Russian wearable left ventricular assist device (LVAD) created by a team of Russian scientists. It improves the pumping function of the left ventricle in patients with severe heart failure and is used by cardiac surgery departments at many clinics and hospitals. A logo and a corporate identity for the device were created at the studio.

Primary and monochrome versions of the logo

Release date: August 22 2014


art director
Artemy Lebedev
Natasha Bayduzha
type designer
Ksenia Erulevich
Filipp Luschevsky
Tatiana Kozlova
Anna Potapkina
Aleksandr Nosikov
project manager
Olga Kallaur

The logo is a stylized image of a heart moving along an orbit. The complex structure of its surface underlines the hand-made nature of the satellite. The logo works well with corporate characters that illustrate the freedom that people acquire with the help of a ventricular assist device.

The logo and the corporate graphics

Rules for using the style and its application on various media are given in the style guide.

Logo on the device
Splash screen of the LVAD management software, a page from the style guide and corporate stationery
Business cards

An attractive and optimistic booklet was created for the patients.

Booklet cover
Complex and worrying matters explained plainly

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