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Logo for 12/24 lottery

Overview   Process  

Task: to make a logo for a lottery.

12/24 is a lottery in which to win a prize a player has to guess either 12 numbers or none. The logo—a red and blue battery divided by a lightning bolt—represents the game’s drive and popularity.

Main version of the logo on white and dark backgrounds

Based on the lightning bolt element, a dynamic pattern was created.

Release date: May 08 2015


art director
Ludwig Bistronovsky
Tatyana Buchneva
type designer
Ksenia Erulevich
Anna Balabas
Anna Potapkina
project managers
Yulia Figlovskaya
Svetlana Kost

Simplified logo

The recommendations for using the logo are put together in the guidebook.

Double-page spread on the space around the logo

Full-colored versions of the logo

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