• Graphic design
  • Stoloto
  • Logo   Pattern  

    1.0   2.0  

    Stoloto logo 2.0

    Overview   Process  

    Task: to refresh and update a logo.

    Due to the increase in variety of media and formats that Stoloto employs in its advertising, the company required an updated logo. Three versions of the new logo were developed at the studio that provide for all possible situations and conditions of use, from embossing on textured materials to large-scale printing on supernarrow formats.


    The primary and supplementary versions

    No matter the format and proportions of a module, the logo is always legible and looks well next to various graphics.

    Release date: January 12 2015

    Cast:

    art director
    Ludwig Bistronovsky
    designer
    Sergey Steblina
    type designer
    Ksenia Erulevich
    typesetter
    Ekaterina Chernobay
    editor
    Aleksandr Nosikov
    project manager
    Svetlana Kost

    A full version of the logo was created for use in formal documents
    For all purposes

    The logo and the text look great when placed on objects and realistic images.

    Stoloto website banner

    A volumetric version was created for use on screens and in large-format printing.


    Russian and English versions





    Rules of working with the logo, principles of choosing the background color and typesetting of ad modules are given in the manual.

    Opening on placement on colored bars
    Opening on placement next to advertising graphics
    Opening on choosing a background color




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