Logo   Pattern  

1.0   2.0  

Stoloto logo 2.0

Overview   Process  

Task: to refresh and update a logo.

Due to the increase in variety of media and formats that Stoloto employs in its advertising, the company required an updated logo. Three versions of the new logo were developed at the studio that provide for all possible situations and conditions of use, from embossing on textured materials to large-scale printing on supernarrow formats.

The primary and supplementary versions

No matter the format and proportions of a module, the logo is always legible and looks well next to various graphics.

Release date: January 12 2015


art director
Ludwig Bistronovsky
Sergey Steblina
type designer
Ksenia Erulevich
Ekaterina Chernobay
Aleksandr Nosikov
project manager
Svetlana Kost

A full version of the logo was created for use in formal documents
For all purposes

The logo and the text look great when placed on objects and realistic images.

Stoloto website banner

A volumetric version was created for use on screens and in large-format printing.

Russian and English versions

Rules of working with the logo, principles of choosing the background color and typesetting of ad modules are given in the manual.

Opening on placement on colored bars
Opening on placement next to advertising graphics
Opening on choosing a background color

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