ARTLEBEDEV

Stoloto 2019 New Year quest

Overview
Task: to inspire people to take part in New Year draws.

Every New Year, Stoloto traditionally gives away various pleasant prizes, while we traditionally design an exciting quest.

The quest page greets visitors with an amusement park buried in snow. Visitors need to dig out the rides from the snow one by one. At each stage they have a chance to win a smartphone, a laptop or something else equally useful, and in the end—a chance to win a beautiful car.

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The playing field is a large magic illustration rendered in caramel and candy colors. Every ride just asks to be examined in detail.

Exploring the park on smartphones and tablets is just as convenient as on desktop computers.

art director

  • Ludwig Bistronovsky

designers

  • Vladimir Zlydnev
  • Alexandr Maslak

illustrator

  • Albina Gainullina

technologists

  • Igor Bodnar
  • Oleg Krasnov

project managers

  • Anna Kravtsova
  • Maxim Smirnov
Made in 104 days