• Websites
  • Stoloto
  • Promo websites for Stoloto lotteries

    Overview   Process  

    Task: to attract additional attention to lottery tickets.

    Promo websites tell about lottery rules, contain results of draws and guidelines for players, provide interesting statistics and can easily accommodate introduction of new lotteries. They share common principles of layout and design. Each page has three key elements: the background, the promo block and the hand holding a lottery ticket. Each lottery has a unique appearance.

    Sportsman with a sweatband plays Sportloto

    TV presenter Mikhail Borisov takes out a Russkoye Loto barrel

    Military android holds a ticket for the All-Russian State Lottery Pobeda

    The most respectable “7 out of 49” lottery is chosen by business people

    The “6 out of 45” lottery supported by Ministry of Sport is introduced by a bike rider

    Another sport lottery “5 out of 36” is represented by a boxer

    The alien image is inspired by the color and the shape of the logo

    Release date: March 06 2014


    art director
    Ludwig Bistronovsky
    Ivan Olenkevich
    Alina Yagfarova
    technical designers
    Fedor Fokin
    Nina Gorbenko
    Evgeny Kuleshov
    Sergey Kuznetsov
    Alyona Malashenko
    project manager
    Yulia Yakovleva

    © 1995–2019 Art. Lebedev Studio