Identity   Website  

Rapido lottery corporate identity

Overview   Process  

Task: to come up with a design for a new lottery.

Rapido is the first lottery on the Russian market to use a double matrix. The player has to guess 8 numbers out of 20 in the main field and 1 out of 4 in the additional one.

The chip hints that the lottery is not unlike gambling

A brief guide provides recommendations for the correct use of the logo.

Release date: March 26 2013


art director
Slava Kuteev
secret adviser
Ludwig Bistronovsky
Maksim Milko
technical designer
Vladimir Pavlenko
type designer
Ksenia Erulevich
Anna Martinevskaya
project manager
Natalya Ilyicheva
Alternative versions
Opening on multi-colored backgrounds

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