The making of the Rapido website layout

Thinking of the visual representation.

Coming up with an idea with airplanes. Creating a mood board, making first sketches.

Art director chooses the one with the pilot. Quickly making a sketch, sending it to the client for approval.

The client loves it, so we start designing. Studying the uniform, choosing the angle, taking photos. “Assembling” the pilot.

Drawing out the character, cockpit and background.