ARTLEBEDEV
  • Graphic design
  • Sudakov brand logo

    • OverviewProcess
    Task:
    to create a logo for a jewelry brand.

    Sudakov brand offers jewelry, furniture and accessories for people who can afford a lot, and even more. The logo designed at the studio is placed on cuff links, watches and other pleasant things instantly turning them into objects of universal admiration.







    We conceive a logo that is both strict and sophisticated. We embody flickering of diamonds on black velvet, constellations in the dark sky, thin lines of comets, we transfer the reflections on the edges of the symbol onto the text portion—and decide to discard everything else. The name speaks for itself.

    Using the logo to create a discreetly luxurious pattern. The ornament suggests letters of the company’s name, K, A and V.

    Finding ideal accents in the pattern and choosing noble colors, two options for each direction.

    men's accessories
    women's accessories
    furniture
    jewelry

    Small items will only have the initial engraved on them, a special laconic version of the logo. The single S is enough to denote the value.


    artistic director

    • Artemy Lebedev

    art director

    • Еrken Kagarov

    designers

    • Vasily Drigo
    • Polina Zagumenova

    illustrator

    • Lizaveta Romantsova

    type designers

    • Nikolay Nedashkovsky
    • Taisiya Lushenko

    photographers

    • Jenia Filatova
    • Stanislav Shcherbakov

    typesetter

    • Anna Balabas

    editor

    • Anna Potapkina

    project manager

    • Alla Bryuzgina
    Graphic design  Identities  Fashion  Furniture