Store equipment for Sunlight

Overview   Process  

Task: to update store equipment design and make it recognizable.

We used standard materials, such as MDF and glass, to organize Sunlight store space. The new design is cheaper to produce and easy to set up, thanks to its modular structure, which includes showcases, cashiers, and towers.

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The whole style is built around section cuts that resemble diamond facets. Depending on the budget, the signature section artwork is applied by engraving or becomes an actual 3-D structure of bent acrylic glass.

Release date: December 08 2011


artistic director
Artemy Lebedev
art director
Ilya Mikhaylov
Vladimir Pavlenko
Nikita Barinov
Lizaveta Romantsova
Jenia Filatova
project managers
Pavel Merkulov
Aleksey Luri
Parts of the whole

Eight elements designed in the studio provide enough flexibility to organize any space of any size, as long as it is divisible by 0.5m.

Showcase can be lit from within or have a top light

To make a store literally stand out in a mall there are freestanding towers of various heights and widths that can also come with an inbuilt promotional display.

Different options

Building kiosks of the most popular sizes is easy as 1-2-3.

2 sq. m

9 sq. m

Large kiosk with top lighting

All the little details are taken care of: check out a comfortable counter to lean a purse on, deep niche at the cashier zone, consistent lighting throughout a showcase.

Showcase appears to float due to the light at its base

Showcases wear decorative panels with engraved or stamped artwork.

Narrow pattern

Wide pattern with complex circular ornaments

To support the look, stores get the section design on the back wall around the logo and angled mirror panels on side walls.

Freestanding tower controls traffic at the store entrance

Signature backdrop, store equipment, and store facade

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