SWAP jeans brand

The SWAP jeans brand development was ordered by a major Russian producer.

The pivotal element of the new brand is the letter W styled as two crossed pairs of jeans. Apart from the name, the sign and the slogan, Art. Lebedev Studio also created the design of SWAP labels and typeface.

SWAP jeans are sold in all large Moscow retail centers.


SWAP


Button and label

Release date: June 08 2004

Cast:

art director
Artemy Lebedev
designers
Andrey Zubrilov
Oleg Fedotov
copywriter
Anatoly Zenkov
managers
Tina Mitusova
Olga Khrunova
Джинсы СВОП - для разных... правильно!
Sets of tags for ladies and gentlemen





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