Terra-Ski Park corporate identity

Overview   Process  

Task: to create a logo and a corporate identity for an all-season park.

Terra-Ski Park is a family holiday complex located 38 km from Nizny Novgorod and near the cottage community of the same name. Construction of the park is scheduled to finish in 2016. A logo, corporate identity and animation characters for the park were created at the studio.

The logo looks best on natural surfaces

At the core of the logo is a stylized image of an Alaskan Malamute. These tough and powerful animals were bred by the Eskimo specifically for use as sled dogs. Terra-Ski Park organizers breed and keep their own Malamutes which have become live mascots of the park. The skis in the logo symbolize winter, snow slopes and high speeds.

Apart from the primary logo, colored variants were created to distinguish park employees: raspberry-yellow for adult school instructors, orange-blue for technical staff and orange-white for medical staff.

Release date: October 20 2014

Cast:

art director
Artemy Lebedev
secret advisor
Ludwig Bistronovsky
designer
Olga Le
illustrator
Lizaveta Romantsova
type designer
Taisiya Lushenko
chief typesetter
Iskander Mukhamadeev
typesetter
Yaroslav Bondarenko
photographer
Anastasia Pakosh
editor
Aleksandr Nosikov
project managers
Lidia Popova
Boris Lukash
Color coding



The logo of the Balamut children’s club features a puppy instead of the adult dog.

Early start


Specific staff colors are also used in the design of uniforms.

Instructors of adult and children’s schools


All versions of the logo look great on faces of business cards. The backs of business cards are individual for each employee: when placed side by side, the business cards tell a story that can have infinitely many details.

An illustrated ski story

Elements of the corporate identity are actively used in corporate stationery and in the design of souvenirs offered to park guests.

Presents for any occasion


A presentation with key facts about the park was assembled for those looking to invest or who would simply like to know more about the complex.

General view, snow park map and tubing tracks announcement

Rules for the use of the corporate identity are given in a 65-page guide.

Simplified versions of the logo

Warm and cozy patterns

Souvenir clothing

Toys of puppies Terra and Raski, the park’s mascots




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