Terra-Ski Park is a family holiday complex located 38 km from Nizny Novgorod and near the cottage community of the same name. Construction of the park is scheduled to finish in 2016. A logo, corporate identity and animation characters for the park were created at the studio.
The logo looks best on natural surfaces
At the core of the logo is a stylized image of an Alaskan Malamute. These tough and powerful animals were bred by the Eskimo specifically for use as sled dogs. Terra-Ski Park organizers breed and keep their own Malamutes which have become live mascots of the park. The skis in the logo symbolize winter, snow slopes and high speeds.
Apart from the primary logo, colored variants were created to distinguish park employees: raspberry-yellow for adult school instructors, orange-blue for technical staff and orange-white for medical staff.
Release date: October 20 2014
The logo of the Balamut children’s club features a puppy instead of the adult dog.
Specific staff colors are also used in the design of uniforms.
All versions of the logo look great on faces of business cards. The backs of business cards are individual for each employee: when placed side by side, the business cards tell a story that can have infinitely many details.
Elements of the corporate identity are actively used in corporate stationery and in the design of souvenirs offered to park guests.
A presentation with key facts about the park was assembled for those looking to invest or who would simply like to know more about the complex.
Rules for the use of the corporate identity are given in a 65-page guide.
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