The campaign’s is all about empty Tetra Pak cartons. The title of the campaign, which is also its slogan, is “Cartons, surrender!” and the logo is a white flag made out of a carton.
For teachers and other grown-ups there are handy leaflets. And for school cafes we created a poster that in a cute way explains the goal of the campaign.
Illustrated text poster: “OK, we surrender :-)”
The campaign to follow is called “Demonstration Program” and aims to distribute useful info. For this we crafted another sign out of a folded carton.
Nice program indeed
Release date: September 01 2010
designer & copywriter
All the logos, graphics and instructions are pulled together in a brandbook with thorough guidelines.
It turns out a Tetra Pak carton is great for creating all kinds of logos.
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