Container   Campaign identity   Flyer   Website  

Tetra Pak website

Overview   Process  

Task: to tell a colorful story about packaging.

Since 1950s Tetra Pak has been producing carton packages and boxes for juices, milk, wine, butter milk, tea, baby food, purées and porridge. A website for Tetra Pak describing the features and life cycles of various types of packaging was created at the studio.

Product life cycle: first to the customer, then to the processing plant

Website pages are decorated with numerous carefully drawn schemes and illustrations.

Sectional view

Aseptic packaging consists of six layers of different materials. The “juicy” picture shows the manufacturing process in detail.

Preparation of large rolls

The gallery presents all types of Tetra Pak products: from basic to the most high-tech.

Packaging gets smarter

Easy to understand illustrations were created for those interested in the manufacturing process and how the product is put in cartons.

Delicious contents

Release date: July 16 2014


art director
Ludwig Bistronovsky
Sergey Kulinkovich
Valentin Davydenko
Nina Gorbenko
Anton Tyulenev
Olga Konovalova
Pavel Gerasimchuk
technical designers
Kirill Musienko
Aleksandra Maun
Yaroslav Saverin
Anton Aralin
Lyudmila Lyalina
Andrey Karelin
Dmitry Zelinsky
Ilya Parshukov
Vladimir Zlydnev
Jenia Filatova
Anastasia Pakosh
Masha Menshikova
beta tester
Dmitry Muratov
content manager
Anna Rybakova
Aleksandr Nosikov
Alyona Malashenko
Pavel Glukhovskov
Oleg Korovin
Albert Iblyaminov
Vasily Mamaevsky
Egor Shakhov
Aleksey Khapov
Dmitry Yakimenko
Sergey Kopalkin
project managers
Elizaveta Frolova
Evgenia Ezhikova
Pavel Merkulov
Vladislav Pasechnik
Inna Denisova

The website is managed using Imprimatur I proprietary technology

© 1995–2019 Art. Lebedev Studio