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The making of the Three Sisters visual identity

Overview   Process  

Starting with a brand name. Choosing “Three Sisters” as the most fitting.

Searching for a visual metaphor for the logo. Some waste rock comes first:

Past the waste rock and on to the ore of graphic metaphor:

Here come rocking chairs.

Art Deco-ish:

Nearly Barocco:

Egypt meets Sheraton:

Almost Ludwig XIV:

Sketching company letterheads and other documentation:

Rejected engravings for a flyer:

Checking how the design would work on screen:

The customer provides a modeled guest room image for a flyer:

Trying to work the image into the layout. It just doesn’t fit:

Modeling our own room, fixing the interior as we go:




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