TNK Visual Standards website

www.brandcenter.tnk.ru (restricted access)

Problem: Teach subsidiary companies’ representatives to correctly use TNK’s corporate identity.

In spring 2006 a red dot () became one of the TNK’s brand elements. The website introduces visitors to where and how the updated corporate identity is to be used.


Red dots everywhere

Past, current and future advertising events are displayed in the calendar. Events can be new, approved or rejected. The color of the promotion campaign’s graphic block depends on its status.


Click on the block to get the detailed information about the event

TNK employees create advertising templates and have them published on the website. Marketing staff comment on incoming works.

Release date: June 01 2007

Cast:

art director
Ilya Mikhaylov
designer
Pavel Radyuk
technical designer
Oleg Petko
UI designer
Artem Gorbunov
technologists
Egor Khmelev
Anton Startsev
coders
Aleksandr Samilyak
Marat Dyatko
beta tester
Dmitry Muratov
managers
Kira Viktorova
Alina Efimova



Share this page:


© 1995–2017 Art. Lebedev Studio