Central Department Store (TSUM) website

[The work is in the museum]

The site contains all the information visitors may need: the store’s history, floor plans, opening time and closing hours, catalogs of goods, etc.


There is a guide feature that advises you where to meet your friends, whom to ask for directions, what to do to have a gift packed, where you can exchange money, fix your clothes or curtains, buy glasses, print photographs, repair your watch, and so on, and so forth.

An interactive 3D consultant provides sizing help. You can just measure your height, neck, chest and waist, and he (for men) or she (for ladies) will tell you the size you need. Detailed internation clothing size charts are also available. And for fun, you can vote for your favorite mannequin in the contest on the site.

Release date: December 28 2001


art director
Artemy Lebedev
Oleg Paschenko
Anton Finitsky
Marina Efremova
Yury Matrosovich
Sonya Ovsyannikova
Evgeny Ginzburg
Maks Polovnev
Roma Fishman
Viktor Lander
Andrey Yaroshenko
Art. Lebedev Studio proprietary technology

Typeface: Bort

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