The UDS (Urengoydorstroy) construction company is in the business of building and developing roads, airports, and city streets in the Far North region of Russia. It does construction & maintenance work at natural gas fields, and also produces asphalt. The studio created a logo and visual identity for UDS.
The logo has a hidden road junction and a North Star, which symbolizes the type of business the company is engaged in, and the region
The company logo can be found in all kinds of places, anywhere from business documents to construction equipment. Therefore different versions of the logo have been developed, so it will always look nice and neat everywhere.
Release date: September 16 2013
art director & designer
The specific elements of UDS’s visual style are the alternating or paired beveled lines, painted in the company colors: white, dark gray, and turquoise. The combination of lines and solid background colors allows you to create a varied, but always recognizable visual style.
Construction sites, uniforms, and construction equipment all use the company logo and colors.
The rules for proper use of logo, corporate colors & lines, as well as design of stationery, promotional materials, gifts, construction sites, uniforms, and construction equipment are all fully described in the style guide.
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