The making of the Vash Partner logo

Overview• Process

Client: Our company offers financial and management accounting automation to stores and restaurants in Arkhangelsk. The name is Vash Partner. You can see the current logo on our website ikkm.ru.

Starting.

Art director: Something like number 8. But the further sleeve is poorly cut.

Art director: Still, the back sleeve messes up the perspective.

Дизайнер: What if we rotate it this way?

Art director: That’s how you break an arm, not shake a hand. It should disappear into the distance.

Art director: Perfect. Now you just have to make the nail less female and fix the text.

Art director: The typeface is crap.

Art director: You can start with a capital letter. Right now all of them lack imagination. Can you try moving the text around? And let me remind you, you can only use studio’s typefaces.

Art director: 3 is OK.