Navigation   Pattern  

Vegas Crocus City navigation system

Overview   Process   Real Life  

Task: to create a user-friendly navigation system for a shopping center.

Vegas Crocus City is a large shopping center designed and decorated in the spirit of New York. The mall is divided into themed zones named after famous New York City landmarks: Times Square, Madison Avenue, 47th Street and Rockefeller Center. The shopping center includes more than 500 stores on five levels, an entertainment zone, an ice rink, a children’s entertainment center, a multiplex cinema, a bowling alley, cafés and restaurants. A full-scale navigation system was developed at the studio to help visitors find their way around the shopping center and the surrounding area.

The starting point

The main navigation stand on each floor displays the floor number, a list of categories of goods and services decorated with large and clear pictograms, a detailed map of stores and exits and a “You are here” marker. The bottom part of the stand has a list of all stores in Vegas along with their category and floor number.

Release date: July 23 2014


artistic director
Artemy Lebedev
art director
Еrken Kagarov
Sergey Steblina
Ilya Makarenkov
type designer
Taisiya Lushenko
Anna Golovina
Anna Potapkina
Ekaterina Floyd
project manager
Natalya Moskaleva
In addition to interior space, the map contains the adjacent territory with parking, helicopter pad, Metro stations and the Moscow Ring Road.
Locator shows the position and line of sight of the viewer

Goods and services are divided into categories to help find the right shops.

Color coding is used to help visitors distinguish and remember product categories

The main navigation is supplemented by the radar which allows visitors to orientate themselves intuitively. The content of radar stands changes according to their position and surroundings. A small number of key stores shown allows users to read information quickly without spending too much time at the stand.

Each radar stand features a cloud of nearby stores and certain important objects outside of the coverage area
Two-sided stands are also used. In this case one side shows a map, while the other one displays a radar.

When visitors need to find out what is located on another level, they can use an escalator stand. It contains a brief categorized list of key brands on adjacent levels.

Escalator stand supplements the main map and the radar
Two types of escalators are in use in Vegas: criss-cross and parallel. Individual installation guidelines were created for each type

The LED-backlit stand is made of tempered glass and painted black along the perimeter. The map is printed on Backlit light diffuser film which can be easily and inexpensively replaced when the information is updated.

Lists of goods and services available on different levels are located near elevators to help visitors find the right floor.

Unlike the legend on a map stand, the elevator diagram contains only a brief list of brands not to delay the visitors
The panel is located at eye level

The main navigation is supplemented by consoles. They are installed in places where no map stands are available. In order not to overload the consoles with information, they consist of only four icons at least one of which is a directional arrow. The pictograms have a slight pleasant volume.

If the specified goods or services are located on a different floor an escalator icon is added to the arrow

The consoles are made of semi-transparent plastic which allows placing icons on both sides

The designed set of pictograms contains a wide range of icons for everything from technical areas to children’s products. Simple and clear graphics allows the icons to work equally well in car parks, the shopping center interior and on advertising media.

Pictograms can work without captions: all objects and meanings are easily understandable

To make navigating the shopping mall even more convenient, a booklet with a map and a detailed list of goods and services was created. It can be easily folded and carried around.

Special stands for car drivers that show entrances to Vegas parking lot were also created. The height of the stands is chosen according to the presence of trees along the road: the information will always be visible to the drivers. The bottom part of the stand contains a list of key tenants of the shopping center.

The parking lot is divided into color zones, four on each level. Columns contain the color code and the sequential number. People with color perception problems can use the number to distinguish the columns.

Parking information is located on the first floor near the escalators. A visitor who parked the car on one of the levels of the parkade will be able to easily find the color zone where the car is located.

Both parking levels are shown on the stand which allows drivers to quickly find the right level and choose the best exit

Parking lot gates are colored red and green to forbid and allow entry accordingly.

When the gates are opened, drivers can see whether they are red or green
When the gates are closed, drivers can see the text reminding them which level they are on

Large signs reminding that the parkade has a second level are put on walls.

All rules and principles of navigation are given in a detailed guidebook which allows to supplement existing media and create new.

Opening on typesetting the text on columns

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