Velosite corporate identity

Overview   Process  

Task: to develop a visual identity appealing to active people.

Entering the sport bikes market in 2003, today Velosite offers bikes, snowboards, mountain and cross-country skis, parts, and accessories. The company is the number one in Moscow in bike sales with its four online and four offline stores. We’ve designed a visual identity for Velosite with a general logo for the company and a set of individual ones for its divisions.

Heraldic fox was chosen for its quickness and endurance

Release date: April 13 2012


art director
Artemy Lebedev
secret advisors
Iskander Mukhamadeev
Ilya Mikhaylov
Natasha Bayduzha
Jenia Filatova
Katerina Andreeva
Aleksandr Nosikov
project managers
Anna Rodionova
Aleksey Luri
Typeface: Rundgang

Thirty eight pages of the style manual cover the usage of corporate colors, logos, typefaces, frames, slogan, and graphic elements in depth.

Corporate palette of fox tails

Each logo has two text blocks to wear: in Russian and in English.

English versions against a light background

The slogan works for all divisions.

A directive

Divisions are color-coded.

Yellow “Bison” and teal “Velosite”

Corporate typeface—created in the studio Rundgang—is to be used for all short advertising lines, titles, and signs.

A typeface for the young and spirited

Graphic elements have their own dedicated spread in the style manual.

It’s not recommended to go with more than four colors at a time
Fox scarf, skiing mask pouch, mittens, and jacket

© 1995–2018 Art. Lebedev Studio