Entering the sport bikes market in 2003, today Velosite offers bikes, snowboards, mountain and cross-country skis, parts, and accessories. The company is the number one in Moscow in bike sales with its four online and four offline stores. We’ve designed a visual identity for Velosite with a general logo for the company and a set of individual ones for its divisions.
Heraldic fox was chosen for its quickness and endurance
Release date: April 13 2012
Thirty eight pages of the style manual cover the usage of corporate colors, logos, typefaces, frames, slogan, and graphic elements in depth.
Each logo has two text blocks to wear: in Russian and in English.
The slogan works for all divisions.
Divisions are color-coded.
Corporate typeface—created in the studio Rundgang—is to be used for all short advertising lines, titles, and signs.
Graphic elements have their own dedicated spread in the style manual.
© 19952018 Art. Lebedev Studio