Volleyball Federation of Russia logo and corporate identity

Overview   Process   Real Life  

Task: to modernize a logo and create a coprorate identity.

Volleyball Federation of Russia is a public sport organization engaged in promotion of volleyball in Russia, arranging participation of Russian teams in international competitions, supporting athletes, coaches and sport veterans. A modernized logo and a new corporate identity for the Federation reflecting the pace and energy of the game were created at the studio.

Russian and English versions of the logo

Release date: November 05 2014


art director
Artemy Lebedev
Vladimir Goncharuk
Oleg Krasun
Aleksandra Maun
Anna Golovina
type designer
Ksenia Erulevich
Katerina Andreeva
project managers
Dmitry Loginov
Lyudmila Ovchinnikova
Grigory Sharov

At the core of the logo are a volleyball and a net in the colors of the Russian flag. Stylized figures of athletes in recognizable poses are designed to liven up the design of the Federation’s documents.

Opening of the brand book on the combination of athletes’ figures and decorative grids

Bright and dynamic style elements are used in the design of corporate stationery and souvenirs.

On the desktop

The guide covers all components of the corporate identity and contains detailed recommendations on the design of documents, business cards, flags, diplomas, pennants, presentations and other media used by the Federation.

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