The development of the bank’s new corporate identity started with a new logo. We decided to keep the existing logo in place but redesign it. Lower-case letters were added to the bank’s name, while the full name on top was removed.

Before:
After:

We rejected the decorative typeface and pseudo-three-dimensional effects altogether, and instead created a typeface based on the proportions of the new sign.

Common elements of the updated logo and the new font

The new logo became the basis for Vneshtorgbank’s new corporate identity.

Logo: lightweight, legible, non-aggressive, strict and contemporary