The making of the Vous 3.0 mirror

The first packaging sketch.

Art director: The typography sucks.

Designer: Fixed. How about a guy on one side and a girl on the other?

Art director: Go ahead.

Bringing a photographer into the project. Inviting the models.

The models provide various looks.

Making our choice.

Minor alterations.

Pumping up the wow-factor.

Nope. Staying on track. Reshooting the same models.

Inserting the pictures into the layout.

Art director: Keep the excitement but make it more natural-looking.

Art director: Ok.