Visual Identity   Salts   Shampoos   Deodorants  

Woshi-Woshi cosmetics visual identity

Overview   Process  

Task:

to build up a visual identity for a cosmetics line.

A5 pharmacy chain offers a line of skin and hair care products under its own brand. It includes shower gels, liquid soap, bath salts, deodorants, shampoos, and hair conditioners. The logo for this product line is a monochrome text, especially designed to play up the busy signature pattern.

Logo

Release date: February 08 2013

art director
Artemy Lebedev
designer
Evgeny Zorin
illustrator
Lizaveta Romantsova
typesetter
Olga Le
copywriter
Aleksandr Shtefanets
editors
Aleksandr Nosikov
Ekaterina Kasimova
project manager
Irina Ostasheva

36-page style handbook covers the use of the logo and other building blocks of the identity.

Styleguides pages on the loop pattern

The logo and signature pattern with oriental motifs will compliment packaging of any size and shape.

Styleguides pages on the deodorant bottle design



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