Yakitoriya is a network of Japanese cuisine restaurants that is part of Vesta Center International, Russia’s largest restaurant holding. The first restaurant opened in Russia in 1999 and the corporate style remained unchanged since then. To mark the fifteenth anniversary of the company, a graphic logo and a lively corporate identity were developed at the studio.
Russian and English logos
The sign combines three expressive symbols: a hand holding chopsticks, a Japanese crane and the rising sun.
Release date: September 11 2014
A number of alternative designs are provided for use in different situations.
There is also a horizontal version of the logo that looks especially well on the sign which adheres to the strict rules of the Moscow city design code.
Additionally, text signs for decorating façades of the restaurants in Russia and in English-speaking countries were also developed.
Simple and bright geometric patterns were created for various purposes.
Rules for using the logo and the elements of the corporate identity are given in a brief guide.
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