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Yakitoriya logo and corporate identity

Overview   Process   Real Life   Awards  

Task: to develop a logo and a corporate identity for a network of Japanese cuisine restaurants.

Yakitoriya is a network of Japanese cuisine restaurants that is part of Vesta Center International, Russia’s largest restaurant holding. The first restaurant opened in Russia in 1999 and the corporate style remained unchanged since then. To mark the fifteenth anniversary of the company, a graphic logo and a lively corporate identity were developed at the studio.


Russian and English logos

The sign combines three expressive symbols: a hand holding chopsticks, a Japanese crane and the rising sun.

Release date: September 11 2014

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
designer
Egor Zhgun
type designer
Taisiya Lushenko
typesetter
Filipp Luschevsky
editor
Katerina Andreeva
project manager
Olga Kallaur

A number of alternative designs are provided for use in different situations.

Monochrome and color logos, including versions with transparent segments

There is also a horizontal version of the logo that looks especially well on the sign which adheres to the strict rules of the Moscow city design code.

Refreshed design
Previous signs exceeded the regulated height of 50 cm (20″)

Additionally, text signs for decorating façades of the restaurants in Russia and in English-speaking countries were also developed.

 

Simple and bright geometric patterns were created for various purposes.


Example of packaging design




Chopstick envelopes

Wrapping paper

Rules for using the logo and the elements of the corporate identity are given in a brief guide.

Opening on the minimal sizes and unacceptable use of the logo
Opening on corporate souvenirs



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