The making of the Yandex.Kit logo and corporate identity

The copywriter comes up with names for Yandex services. Meanwhile we are piling up sketches.

The client chooses two names: Yandex.Kit and Yandex.Motor.

Presenting the names with logo sketches and slogans.

The client picks the whale. Blending the whale shape with Yandex application icons.

Trying to use lines.

The copywriter generates a bunch of slogans.

Gathering ideas from several designers. Presenting four concepts to the client.

The client picks the Radiation concept. Working with arcs, tails and fountains.

The client asks to keep the waves extending out of the tail and the fountain.

Choosing the colors.

Assembling the style guide.