The making of the Yandex spring theme

Overview   Process  

Client: Why don’t you draw us a spring theme?

Designer: OK. You’ve got many themes already, we’ll draw you a Japanese cherry blossom one.

yandex spring process 01

Client: We need our spring.

Designer: So we replace sakura with birch trees.

yandex spring process 02

Or we can come up with something about streams and tree bark ships to bring back childhood memories.

yandex spring process 03
yandex spring process 04

Client: Yes, let’s draw the streams.

Designer: Well, something like that. It’s about March.

yandex spring process 05

And April.

yandex spring process 06

And there will be one about May, too.

Client: Take the log out of the stream.

Designer: OK.

yandex spring process 07
yandex spring process 08

Client: Nope, it still won’t do. In both cases our logo is swimming in dirty water, it looks horrible. Let’s get back to the other stream.

Designer: Let’s just get rid of streams altogether. They just don’t seem to work, really.

yandex spring process 11

Client: That’s good. Remove the frost and water drops from the arrow and thin out the grass.

Designer:

yandex spring process 12

Client: Typeset it.


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