The making of the website layouts for the Yandex.Spring advertising campaign

Piling up conceptual sketches for the first discussion with the client.

The client approves the melting ice cube right away and asks to prioritize creating the search arrow theme.

Getting inspired by spring photos from the internet and coming up with two concepts.

Making a paper ship and taking pictures.

Both concepts are based on the same idea of thaw, though for each of them we have to draw the four stages of transformation of winter into spring.

Warming up all the stages in Photoshop.

Simultaneously working on the promo website and holding a contest for the best idea for the themed Yandex logo on the main page. The icicle proceeds to the second round to be thoroughly polished.

Drawing a favicon.

The client asks us to put more thought into the logo. Holding another brainstorm.

Working on the second concept by following the same steps.

Both concepts require a large number of teaser ads on the main page. Squeezing out as many ideas as we can.

It’s not time to relax yet—banners need work as well.

The client rejects all ideas and asks to make the banners reflect the promo website design.

The promo website is typeset by the client. So the final stage for us is submitting bug reports.