Identity   Advertising  

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Advertising campaign for the Year of Culture in Moscow

Overview   Process  

Task: to come up with a series of motivating posters about culture.

A campaign to remind about the meaning of culture in our lives was created as part of the Russian Year of Culture in Moscow. By the request of the Moscow Department of Culture a concept of social advertising with mock-ups for different media was developed at the studio.

On sculpture

The posters are designed to promote self-improvement by becoming familiar with world masterpieces.

Release date: June 19 2014


art director and designer
Artemy Lebedev
Ivan Olenkevich
Tatyana Devaeva
technical designers
Aleksandra Maun
Pavel Gerasimchuk
Jenia Filatova
Natasha Bayduzha
project manager
Olga Kallaur
The studio wishes to thank Sergei Kapkov, head of the Moscow Department of Culture, as well as Kamilya Baidildina, Yulia Semenova and Alla Semenysheva for their comprehensive support and direct participation in the project
On Abstractionism

On architecture

On Suprematism
On Expressionism

On the Renaissance

On antique art

On Cubism

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