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A campaign to remind about the meaning of culture in our lives was created as part of the Russian Year of Culture in Moscow. By the request of the Moscow Department of Culture a concept of social advertising with mock-ups for different media was developed at the studio.
The posters are designed to promote self-improvement by becoming familiar with world masterpieces.
Release date: June 19 2014
art director and designer
The studio wishes to thank Sergei Kapkov, head of the Moscow Department of Culture, as well as Kamilya Baidildina, Yulia Semenova and Alla Semenysheva for their comprehensive support and direct participation in the project
© 19952017 Art. Lebedev Studio