Working on the promotion campaign for Zhelezny Media Agency

The very first idea was to grab the brief, highlight key words, and use it for print ads. The agency refused it.

Next came Russia’s map outline with a tag cloud.

We attempted to design billboards with single-word messages, then dropped the idea.

Tags turned into billboards—“Format the country.”

We devised a number of slogans to use for different media. CDs read “The whole country is in your hand.”