Being overwhelmed with all neon-colored packaging for modern magic spheres, we wanted to make something rather calm, clear, and illustrative.
Designer: I like this package from the sixties and I’ll use it as a springboard. The forth side can be reserved for certifications (if needed) and a barcode.
Art director: go ahead.
Thinking all the details through, laying out the box, and getting rid off all the non-performers.
Almost there. Having a fresh look at the whole thing once more.
Shuffling some elements around for better logic and attention flow, adding a couple of pictograms and the studio’s name.