• Graphic design
  • Activ
  • Corporate identity   Commercials   Print ads  

    Materials for Activ advertising campaign

    Problem: Create print ads for two advertising campaigns of the Activ brand owned by GSM-Kazakhstan.

    For the promotion events, the studio prepared print ads to be placed in Russian printed media: layouts of posters, billboards, ATM ads; lightboxes, bus shelters, and bus handrails.

    Print ad about cards’ extended expiration date at a bus stop

    For Semipalatinsk (where people speak a Kazakh dialect) and Astana (where there are some peculiar laws) unique layouts were made.

    Print ad about a 75% discount on a 6×3 m board

    A total of 74 layouts were created. The smallest is 6.5 cm, the biggest is 24 m high.

    Release date: October 06 2006


    art director
    Ludwig Bistronovsky
    Sergey Fedorov
    Stanislav Akinfin
    Yonas Shtallmayster
    Zhdan Filippov
    Aleksandr Romanovsky
    Sasha Vlasov
    Tatyana Devaeva
    Tina Mitusova
    Anna Aranovskaya

    Art. Lebedev Studio’s thanks go to GSM-Kazakhstan employees Irina Kovshar, Anton Larin and Tamilla Prudnik for their help in project implementation

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