• Graphic design
  • Activ
  • Corporate identity   Commercials   Print ads  

    Materials for Activ advertising campaign

    Problem: Create print ads for two advertising campaigns of the Activ brand owned by GSM-Kazakhstan.

    For the promotion events, the studio prepared print ads to be placed in Russian printed media: layouts of posters, billboards, ATM ads; lightboxes, bus shelters, and bus handrails.


    Print ad about cards’ extended expiration date at a bus stop

    For Semipalatinsk (where people speak a Kazakh dialect) and Astana (where there are some peculiar laws) unique layouts were made.


    Print ad about a 75% discount on a 6×3 m board

    A total of 74 layouts were created. The smallest is 6.5 cm, the biggest is 24 m high.

    Release date: October 06 2006

    Cast:

    art director
    Ludwig Bistronovsky
    metteurs-en-pages
    Sergey Fedorov
    Stanislav Akinfin
    typesetters
    Yonas Shtallmayster
    Zhdan Filippov
    technologists
    Aleksandr Romanovsky
    Sasha Vlasov
    editor
    Tatyana Devaeva
    managers
    Tina Mitusova
    Anna Aranovskaya

    Art. Lebedev Studio’s thanks go to GSM-Kazakhstan employees Irina Kovshar, Anton Larin and Tamilla Prudnik for their help in project implementation



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