Airtouch logo

• OverviewProcess
to develop a logo for a hair coloring technique.

Airtouch is a method of hair coloring using a hairdryer developed by Russian hairdresser and colorist Vladimir Sarbashev. The technique allows to achieve deeper colors and preserve hair during complex chemical coloring.

The logo designed at the studio provides a visual representation of the method: the bar of the letter A looks like hair blown by a hairdryer.

The letter itself stands confidently, even with some arrogance, as if proud of the technique it represents.

The logo is placed on business cards, documents, certificates and hairdressing equipment.

art director

  • Artemy Lebedev


  • Dmitry Lamonov

project manager

  • Denis Zhelezny
Graphic design  Express design  Identities  Fashion