Motion design
for the studio's 30th anniversary

To create a wildly vibrant and out-of-this-world atmosphere for the studio’s birthday party, a motion version of the super-popular Tsat identity was developed. The unified graphic system was designed to decorate any surface: it looks equally striking on the video wall by the main stage and on the TV screens in the immersive photo zone.

The number of TVs in the photo zone matches the key number of the anniversary: there are exactly thirty of them, though not everyone notices that right away. In selfies, it creates the illusion that the screens stretch into infinity. On each TV, the image either splits into thirty identical elements or merges into one large composition spanning the entire wall. You never know exactly which background you’ll end up with in your photo.

Countless elements of motion graphics transformed the entire studio space into a curious meeting point of childhood-era technology and cutting-edge digital innovation.